I just love this little post from econsultancy which highlights how companies are forgetting customer service and best practice when they move to the online medium. It’s actually quite easy to spot these major no-no’s in some of today’s biggest online retailers. Actually it’s funny because the water cooler talk in the office yesterday was around email marketing and what each person’s threshold was for the number of emails one gets from any particular retailer. I personally like getting certain retailer emails frequently whereas others considered it annoying. Some people did not like the Big Brother feeling when an email identified what you had purchased and made some recommendations. OK HAL9000, maybe it’s time to take it a little slow.
Archive for the ‘Owned Media’ Category
Now why didn’t I think of this? Having a background in Graphic Design, and all. Maybe next time. Oh well. It’s about time someone thought of redesigning those BORED-ing passes. Get it?
Now if only they were real. HA!
Award-winning Toronto office hires digital marketer, Tasha Dean, and public relations veteran, Trevor Campbell
TBWA\TORONTO’s vision to be the leading Canadian agency connecting people with brands via earned media, unearned media, owned media and created media became reality with the hiring of Tasha Dean as Director of Digital Media Arts and Trevor Campbell as the Director of Earned Media.
A rising star in interactive production, Dean brings more than 15 years of digital branding and marketing innovation to TBWA\TORONTO. Her brand work includes Telus, Mini, Koodo and Molson and she has been recognized at Cannes, One Show, Webby Awards and the Cassies. Dean previously worked at Taxi.
The past president of Porter Novelli Canada, Campbell brings more than 16 years of public relations success to TBWA\TORONTO. He has helped industry-leading clients develop marketing communications strategies to strengthen brands and influence North American audiences.
“Trevor and Tasha are fantastic additions to TBWA\TORONTO’s leadership team,” said Jay Bertram, president of TBWA\TORONTO. “Tasha’s incredible digital marketing and social media expertise have already helped our clients build their brands online. And Trevor’s established public relations and social media smarts will enable clients to benefit from our fully integrated services.”
“Working side-by-side with digital and mass media presents an unmatched opportunity to develop compelling client programs,” said Campbell. “The media landscape is in flux and TBWA\TORONTO is prepared to manage all aspects of the marketing communications mix.”
“I love the marriage of creative and technical,” added Dean. “Watching great creative come to life when executed flawlessly is a really exciting moment. Digital is the new mass and we should embrace it.”
TBWA\ Toronto (www.tbwa-toronto.com) creates Disruptive ideas that help drive growth. We make brands famous for clients, including ABSOLUT, Apple, Infiniti, Mars, Nissan, Petro-Canada and Visa. As a top-five, worldwide marketing communications agency, TBWA\ Toronto’s industry-leading Media Arts talent covers paid, earned, owned and created media. TBWA\ TORONTO knows that creativity drives growth, as illustrated by Fast Company Magazine placing TBWA 24th on its list of “The World’s 50 Most Innovative Companies.”