On March 8 women around the world celebrated International Women’s Day. In some countries it was an opportunity to simply show respect and appreciation of women, in others the focus was on women’s economic, political or social achievements, and in yet more the conversation centered around the continuing struggle for gender equality.
To recognize the day, we found a few articles that we thought were especially noteworthy:
• A “peek at today’s women and the marketers that understand them” is provided in the article “How to talk to Women.” Read more
• There’s a discussion of the role of woman as advertising provocateur in “Blonde Ambition.” Read more
• There are profiles of three female consumer segments being actively chased by brands…
For the series, click here
Separately, in a brief post in their recently launched Trends and Tonic blog, global consultancy The Futures Company asks the question “Women’s employment: necessity, choice or luxury?” Women’s attitudes and ability to work are influenced by social and financial currents and the piece argues that we need to rethink how we market to them.” Read more
Meanwhile, consulting firm McKinsey & Company has released their latest Women Matter research, looking at women in the global workplace. Their research continues to argue for increasing the number of women in senior management roles. In fact, McKinsey has shown there is a link between corporate performance and the proportion of women on executive committees. This year’s report Making the Breakthrough (03/12, 32 pages, pdf, 492k) looks at the diversity practices of over 200 European companies.