TBWA\ and Nissan Canada celebrated our Nation’s 145th birthday by adding a 3D holographic water show to fireworks displays in Toronto, Halifax, Ottawa and Vancouver.
Thousands of spectators were delighted by the innovative spectacle that showcased the all-new 2013 Nissan Altima!
The 3D water screen projection uses a submerged nozzle which sprays a thin fan of water 120-feet-wide and 60-feet-high, which acts as a screen and diffuses light, projecting images toward the audience taking in the show.
The 2013 Altima targets consumers aged 35 to 59, the prime group attending firework shows across the county with their families, says Judy Wheeler, Director of Marketing at Nissan Canada. Supporting components of the launch campaign include a new TV spot and a Postmedia takeover last week which used AR Layar technology similar to an Employee Pricing promotion earlier this month
View the 3D projection.
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