Congratulations to TBWA\TORONTO client, FirstOntario Credit Union, which won the coveted 2010 Rookie of the Year award for its Extra Safe campaign. The Credit Union Executives Society gives the award annually for “fantastic, eye-catching marketing materials that warranted recognition for their outstanding creativity.”
Our client’s haul includes:
- “Rookie of the Year — “Extra Safe” Media Arts Campaign
- Image Enhancement — 1st Place for “Extra Safe”
- Innovation — 2nd Place for “Service Chat” program
- Membership Kits — 2nd Place for New Member Welcome Program
- Humour — Award of Merit for “Lionel Loveless”
As you’ll see in the following clip, the judges were impressed by the campaign’s “unique ideas for getting the message out.” Which is tremendous recognition of the agency’s, and client’s, desire to disrupt conventional out of home programs with an engaging, “makes you stop and look” Media Arts campaign.