This blog is brought to you by the lovely and talented folks at TBWA\TORONTO. Together, we’ll share POVs and anything relevant to communications, to our clients and to the firm.
New technology hasn’t simply made our media options broader, it’s actually changed the model that brands must now operate in. We need to know how brands behave in owned, created, paid and earned media and how each medium can best benefit our clients.
TBWA\TORONTO Media Arts is our opportunity to discuss the opportunities and challenges of mass, digital and earned media (social and PR).
That said, and given that we’re creative by nature, all opinions expressed here do not necessarily represent the views of our employer or of our clients.