Puma has partnered with The Fuse Project to completely redesign the packaging for their shoes.
A team spent 21 months studying different boxes and packaging schemes, searching for the most efficient, sustainable way to get shoes to consumers.
They finally came to the solution of foregoing a box altogether, and instead using a special bag and a cardboard sheet.
Puma claims that this new design will save about 8,500 tons of paper, 20 million Mega joules of electricity, 1 million litres of fuel oil, 1 million litres of water and 500,000 litres of diesel.
Check out this video:
The New PUMA Fuseproject Packaging from lokyin on Vimeo.
It’s quite amazing, the profound effect such small changes can have — let’s hope more shoe companies follow suit.
