Toronto – TBWA\Canada announced today that Jack Neary is returning to the organization as its Chief Creative Officer on September 1.
The return to TBWA\ marks a homecoming for Neary, who was the creative leader of predecessor Chiat/Day in Toronto in the ʻ90s. The move also reunites Neary and TBWA\Canada President, Jay Bertram, who formed a successful partnership at Chiat/Day and later at Cossette.
“Jack and I enjoyed a highly collaborative, rewarding partnership at two agencies,” said Bertram. “We share the same objectives and values in business and life, and we are long overdue to team-up again to help take TBWA\ into a period of growth and great creative work.”
After leading BBDO Canada as Chief Creative Officer for 10 years, Neary was recruited to New York by David Lubars two and a half years ago where he led all creative work for BBDOʼs P&G brands around the world under the P&G Brand Agency Leader model.
“Iʼve loved every minute of my experience in New York working with P&G, and I have learned a lot,” said Neary. “The opportunity to return to Jay and his team at TBWA\ is something I cannot pass up. That kind of chemistry is rare in the business and I know we can do some really exciting things together. It’s an Agency that has the right model, the right tools (Disruption & Media Arts) and the right culture to make a real impact in this market.”
TBWA\ Toronto (www.tbwa-toronto.com) creates Disruptive ideas that help drive growth by making brands famous for clients, including ABSOLUT, Apple, Infiniti, Mars, Nissan, Petro-Canada and Visa. As a top-ten, worldwide marketing communications firm, TBWA\ Toronto’s industry-leading Media Arts talent covers paid, earned, owned and created media. Recent awards include “Best International Network of the Decade” from Advertising Age in 2010. Fast Company magazine placed TBWA 24th on its 2009 list of “The World’s 50 Most Innovative Companies” and as an Innovation All-Star in 2010.
Disruption is both a mind-set and a methodology that TBWA uses every day in developing ideas that help its clients find a completely original way of presenting a brand to the world. It is a driving success for brands, by collaboratively, collectively and systematically interrogating and challenging the conventional thinking that prevent so many brands and companies from growing.
About Media Arts
Media Arts is a philosophy that puts all the ways a brand connects at the center of what TBWA stands for and how the network operates. Grounded in Disruption, Media Arts requires a deep understanding of how audiences digest media and the various crafts we can use to tell brand stories.