TBWA and WestJet have launched a campaign introducing a new way to think about airline travel. The campaign, which spans print, outdoor, radio and digital, extends a warm welcome to guests, reassuring them within the current world of airline chaos.
Inspiration for the campaign came from the fact that WestJet truly believes it needs to earn the trust and confidence of travellers one flight at a time and one simple demonstration of this is that the airline has a welcome mat at the door of every aircraft. In working closely with the WestJet team, we know that it’s not just a greeting to them. It is an expression of their deep commitment to a different way of doing things and so the campaign platform of ‘It’s not business as usual’ was born.
“Not business as usual” demonstrates the core of the WestJet service philosophy. It’s not business as usual for an airline to be owned by more than 80 per cent of its eligible employees. It’s not business as usual to call your customers guests, or reward your guests with real dollars they can actually use in a rewards program they can actually understand.
A great campaign, and a great airline putting people first. Now that’s something to be proud of.